Major new developments reward good forestry and logging

In the last few months several major companies announced they are choosing only Forest Stewardship Council (FSC) certified wood products to sell in their retail outlets.

Other less stringent certifications, identified as “greenwashing” by environmental organizations, allow massive forest clearcutting and other actions harmful to habitat and watersheds. Those practices are unacceptable for FSC certification. As the American Lands Alliance puts it, “While not perfect, FSC is the only certification system that employs environmentally, socially and economically rigorous standards, that are genuinely independent of the wood products industry and deserving of consumer preference.”

Companies and consumers that want wood products produced in an environmentally sound manner will not buy wood products from logging corporations that devastate habitat, watersheds, climate and wildlife. That means environmentally minded corporations will no longer purchase wood products from companies like Sierra Pacific Industry (SPI).

Home Depot announced that 100% of the framing lumber sold in 40 Bay areas stores will now be FSC certified. This is a major commitment and additionally the FSC certified word will be sold at no additional cost than wood from companies that clear-cut forests in the Sierra. This is the first time regional suppliers have been able to meet volume needed by The Home Depot stores.

The environment wins today,” said Michael Brune, executive director of the Sierra Club. “By choosing to sell FSC-certified wood, The Home Depot is walking its talk. And California’s forests are reaping the benefits of better forest management.”

On March 29th, the non-profit watchdog group Forest Ethics announced that seven large brands companies will no longer use the phony “eco-label” of the Sustainable Forestry Initiative (SFI).

According to Forest Ethics, “Rejecting SFI’s claim to be ‘good for forests’, seven companies — Aetna, Allstate, Garnet Hill, Office Depot, Performance Bicycles, Symantec, and United Stationers — each took action to stop using SFI’s ‘eco-label’ or SFI-certified paper products.

Last Fall, Forest Ethics published “SFI: Certified Greenwash,” a report exposing a number of SFI’s false claims. The report describes how SFI, funded and managed primarily by some of the world’s largest timber companies, gives a ‘green’ seal of approval to the environmentally harmful practices of these same companies.

The previous year, Forest Ethics filed complaints with the Federal Trade Commission and Internal Revenue Service alleging that SFI misleads the public through deceptive marketing and operates as a nonprofit charity even though it primarily serves private for profit interests.

To learn more about these companies’ commitments to good wood products and the phony eco-label used by companies like Sierra Pacific Industry to “greenwash” their clear cutting logging practices go to


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